Welcome to the Fishin' Factory!

Serving Middlesex and surrounding counties for over 20 years, Fishin’ Factory 3 is your Connecticut River and Long Island Sound specialist.  We offer a wide variety of rods, reels, tackle and baits as well as rod and reel repair. Located in the middle of the state, seconds away from Route 9, we are 20 minutes from the Connecticut shoreline, an hour from the Rhode Island beaches, and minutes away from the Connecticut River and numerous fresh water lakes and ponds.

We are equipped with the latest software to issue inland, saltwater, and hunting licenses as well as permits. Owner Andrew Nichols is an avid fisherman with hundreds of hours logged on Long Island Sound and surrounding states. Fishing for Striped Bass, Fluke, Black Fish, Bonito, and False Albacore, Andrew can give you up-to-the-minute information about where the bite is going on and the tackle to help you catch that trophy fish you're looking for.

Email Andrew at Andrew@FishinFactory3.com

New Hours of Operation (Updated April 1st, 2010)

Monday - Thursday: 7:30 am - 6:00 pm
Fridays: 7:30 am - 8:00 pm
Saturdays: 6:00 am - 6:00 pm
Sundays: 6:00 am - 4:00 pm

Middlesex Mobile Shrink-Wrap
For BOATS, CAMPERS, equipment, etc. Protect your investment from ice & water damage, UV rays, & dirt! From only $7.50 per foot. Free estimates. Just call (860) 343-1785 or (860) 558-1384. Tell them Andrew at Fishin' Factory 3 sent you!

List of Available Baits

  • Live Baits: Night Crawlers, Dilly Worms, Trout Worms, Meal Worms, Arkansas Shiners, Mummies (Chubs), Eels, Sand Worms, Blood Worms
  • Frozen Baits: Bunker, Mackeral, Squid, Spearing, Mullet, Sand Eels, Clam, Clam Chum, Atlantic Herring, Smelt
  • Off Shore Baits: Available upon Request Such as Chum, Flats of Mackeral, Bunker, Squid, Butterfish

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Visit Our Shop 238 East Main Street, Middletown, CT 06457 Click for location and map. Phone: (860) 344-9139

Brands We Carry

  • St. Croix Fishing Rods
  • Penn Fishing Gear
  • Gibbs Lures
  • Tattoo's Tackle
  • Power Pro
  • Lunker City
  • T-Man Custom Tackle
  • Bomber Lures
  • Daiwa
  • Buck Knives
  • Gamakatsu
  • YUM
  • Shimano
  • AVET